Wisconsin Housing Market Update: July 22–28, 2025
The summer market is heating up across Wisconsin - and while inventory remains tight in key price points, buyers are still moving quickly when properties hit the market.
In this week's update, we'll break down the latest market trends, rate movement, and what real estate professionals in Southeast Wisconsin need to know to stay ahead.
Mortgage Rates This Week
The average 30-year fixed mortgage rate dipped slightly to 6.77%, according to Freddie Mac's PMMS report. This is down from 6.89% the previous week and a positive sign for rate-sensitive buyers looking to jump back into the market.
Even with this modest improvement, buyers are navigating affordability concerns - which means fast approvals, strategic financing, and accurate pre-qualifications are more important than ever.
Wisconsin Housing Market Trends
Here's what we're seeing across the state for the week of July 22 - 28, 2025:
Statewide (Wisconsin)
- Median Sale Price: $305,000 (+4.2% YoY)
- Average Days on Market: 28
- Inventory: Still below pre-pandemic levels in most counties
Source: Wisconsin REALTORS® Association
Southeastern Wisconsin Breakdown
Milwaukee County:
- Median Sale Price: $282,400 (+4.0% YoY)
- Time to Pending: 19 days
- List-to-Sale Ratio: 99.3%
Source: Redfin | Zillow Pending Trends
Waukesha County:
- Average DOM: 14
- Homes under $500K: Competitive with multiple-offer scenarios
Milwaukee Metro Average Home Value:
- $219,593 (+5.9% YoY)
Source: Zillow
What This Means for Agents and Buyers
We're seeing a clear pattern: homes priced under $500,000 are moving quickly, especially when well-presented and competitively priced.
That means:
- Buyers need clean, fast approvals. Lenders who underwrite income up front and follow AUS findings strictly are helping offers stand out.
- Sellers expect short timelines. Well-structured loans and prompt communication are key to keeping deals together.
- Agents must stay sharp. Using accurate, weekly data in your conversations can improve client trust and give you an edge.
Product Highlight: VA Loans for Eligible Buyers
This week's featured solution: VA Home Loans - ideal for eligible veterans or active-duty service members.
Key features:
- 0% down payment
- No monthly mortgage insurance
- Competitive fixed rates
- Streamlined refi available via VA IRRRL
If you're not sure how VA loans work, or you want to get in front of this underutilized niche, I can help structure and explain it for both you and your clients. Learn more about VA options here.
Local Real Estate Tool: 24/7 Support for Agents
Need fast answers on loan guidelines, pre-approval tips, or program eligibility?
I built a free resource just for Wisconsin agents and buyers:
Wisconsin Real Estate & Mortgage GPT Assistant
Use it to get quick insights, compare loan options, or prep for client meetings.
Looking Ahead
As we close out July and enter August, the market is likely to remain active - but buyers will be watching rates closely. Expect continued competition in price bands under $500K and a gradual increase in fall listing activity starting mid-August.
If you're prepping listings or need tailored financing advice for buyers, let's connect. My team and I are here to help structure smart offers, review income up front, and get loans closed on time.
Adam Zeman
Mortgage Specialist | Union Home Mortgage
NMLS #870441
📞 414-975-2654
📧 azeman@uhm.com
🌐 www.mkemortgage.com
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